TH15-02
The Marketization of Identities

Discussant:
Alina Surubaru
Moderator:
Anne Jourdain
Friday, June 24, 2016: 2:30 PM-4:00 PM
597 Evans (Evans Hall)
The Marketization of Identities
Selling the Self: Enterprising Brand Managers and the Redefinition of Homo-Oeconomicus
Caroline Lambert, HEC Montreal; Iain Munro, Newcastle University Business School; Claire Dambrin, ESCP Europe