The Taming of Pants: Sorting As Production of Docile Objects in the Secondhand Clothing Market
I discuss how market objects are created in the bulk, consignment, and vintage markets for used clothing. Whereas bulk used clothing is a mass good, consignment and vintage items are more individualized. Bulk used clothing is a mass good at all points of sale (wholesale, in wholesale-owned shops, and individually-owned shops), but it is least docile in independently-owned bulk used clothing shops because it is least susceptible to control through processes of sorting. Wholesalers and actors in the consignment and vintage clothing markets have greater capacity to sort clothes close to the point of sale in shops than do independent shop owners.
Sorting is a key feature of all markets, though it is more visible in markets where the goods are heterogeneous. Production can be understood as the creation of objects, which can take the form of culturally re-constituted things, which I refer to as market objects. The creation of market objects through sorting should be understood as underlying schemes of knowledge or uncertainty in all kinds of markets. Knowledge in markets, i.e., the way in which information is organized and value judgments are made, is organized relative to market objects, which can be more or less docile. Production is sometimes the making of physical objects, but it is always the making of knowable market objects via material, organizational, and symbolic processes. Knowledge in standard or status markets is organized relative to market objects, which are themselves made and re-made at different moments of the market process.